Diploma in
Ai Driven
DIGITAL
MARKETING

The Diploma in Al-Driven Digital. Marketing is designed to equip students with the essential skills and knowledge required to excel in the digital. marketing landscape. The curriculum focuses on integrating Al tools and technologies to enhance marketing strategies, optimize campaigns, and improve overall effectiveness. The course is divided into three primary modules: Marketing Foundations Et Social. Media Marketing (SMM), Web Design Et Search Engine Optimization (SEO), and Digital Advertising Et SEM (Search engine marketing).

AiDM

KEY FEATURES

AiDM
LEARNING
PATH

The course covers marketing fundamentals, including market research, consumer behavior, and brand identity development. It teaches traditional. and digital. advertising, content marketing, social media marketing, web design, WordPress, and SE0 basics. Advanced topics include technical. SEO, Google My Business, paid media marketing, Google Ad Words, YouTube and influencer marketing, marketing automation, and Linkedln optimization.

GEN AI
& DIGITAL
MARKETING
TOOLS

More than 40 Ai and Digital Marketing tools are practised in the following areas

  1.  Image & Video Generators
  2.  Content Generators & Copy Writing Tools
  3.  Web Development & Analytics Tools
  4.  SE0 & Analytics Tools
  5.  Social Media Marketing & Analytics Tools
  6.  SEM & Analytics Tools
  7.  E- Mail Marketing
  8.  Competitor Analysis Tools
  9.  YouTube Optimisation Tools
  10.  Survey & Feedback

23
LEARNING
MODULES

  1.  Introduction to marketing
  2.  Market research & consumer behavior
  3.  Basics of branding Developing a brand identity
  4.  Introduction to advertising
  5.  Digital marketing fundamentals
  6.  Understanding generative Al
  7.  Content marketing
  8.  Creative ad design
  9.  Social. media marketing
  10.  Web design & Wordpress
  11.  Keyword research
  12.  Introduction to SE0
  13.  Technical SE0 for Wordpress
  14.  On-page SEO
  15.  Off-page SE0
  16.  Google My Business (GMB)
  17.  Meta Paid Media Marketing
  18.  Google Ad Words SEM Advertising Campaign
  19.  Learn Paid Media Marketing
  20.  YouTube & Influencer Marketing
  21.  Marketing Automation Et Agency Orientation
  22.  LinkedIn Optimization

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